H&M Spring news

“Add Lighter Colours, Choose carefully, Be Bold, Bring Nature Inside and Declutter”

According to H&M home you can transform your home with just a few quick updates from winter cosy to pre-spring fabulous and as a real “Spring and Summer person” those words appealed enormously to me mainly because I had included some ideas in my annual intentions.

“Swap dark, heavy fabrics for lighter, more airy blends, and darker hues for bright ones like greige, taupe and turquoise, Pare things down, consider each piece carefully before adding it to the room. In other words: make sure you really love the things you put on display. Bold, graphic patterns will create a fresh feel in any room. New bed linen is a quick and easy way to update your bedroom . Invite the outdoors in with natural materials such as wood, linen and ceramics. Get rid of unnecessary knick-knacks and invest in clever storage. A stylish hamper could enhance the look of your bathroom. “

H&M has shared their new stunning press images (made at a beautiful location in Portugal) from the Spring Season campaign on their website and I just love the Bold minimalist atmosphere created by stylist Pernille Vest and art directed by Therese Sennerholt.

Have you seen all the images yet? you can find more of the campaign here

photos: renee kamps