'Design Of' x Carine Seth Andersson
From the moment that I got to know Swedish brand - Design Of-, I have been following them on Instagram and I always look forward to their designs and stunning press images. Last week Johanna Haglund - founder of Design of - and designer Carina Seth Andersson launched “Design Of Carry.”
When Carina was asked to consider designing a product for -Design Of-, the choice was obvious. Considering that the person of interest is brought up in a factory that manufactures trolleys, you do a trolley!
“Design Of Carry is the trolley that helps you move flowers, bottles or interior details that you need to store or move both inside and outside. A versatile trolley with 3 shelves which the perforated shelf can be removed. The trolley is available in a classic black or a trendy brown color, which is definitely my favorite!
Besides the launch of the trolley last week, this fall Design Of introduced a collaboration with three other designers featuring sustainability as the theme. Each designer got the opportunity to design a product from waste material. One of them was stylist Pella Hedeby.
Pella was looking for an A4-sized board for a long time, in both landscape and portrait format to put her prints in. The idea is that you can lean it against a wall and put inspirational images on it that will create a small moodboard. For that reason she designed the very stylish Portfolio Board.
Frida Nilsson created Design Of - Detail Bowl, an exciting product that will bring a nice addition to your home; a design where the hard edges meet the soft bottom. Lovisa Häger created Design Of - Palette, an object that leaves a distinct shaped shadow and with that in mind. Lovisa started the design of the pen stand. You can also place the pen stand vertically and then it becomes a beautiful decoration accessory.
I haven’t started a December wishlist yet but these beautiful accessories are definitely on my list. I was attracted immediately by the combination of the authentic material and stylish and functional design. What is your favorite? You can find all about and more inspiring images styled by stylist duo SundlingKicken here - Elvera
