Spring Summer collection - Gray Label

We are a huge fan of the Dutch brand Gray Label. Gray Label aims at bringing calmness to the world of children's fashion by designing a minimalistic basic line and additional seasonal collections in which the purity of a child emerges best. The simplicity, the soft materials, the colors, it’s all pretty perfect if you ask me. You can find their clothes online, but we recommend you to visit their Amsterdam based store, where you can find the entire Gray Label collection, but also beautiful accessories, magazines and other essentials. A must go when in Amsterdam!

Gray Label's soft-tone colored wardrobe essentials are designed to fit the needs of little minimalists or all ages, from newly borns to toddlers to kids from 10 years old. All these clothes for kids are made from 100% organic cotton and are 100% GOTS certified.

Discover the sweaters, cardigans, tees, pants, dresses, suits, accessories & more for kids.

Every little person is central to our seasonal party, but we’re committed to make the smallest ones as comfortable as possible. While dancing in strong arms and playing with their brothers and sisters, they slowly fall asleep. This is how they are celebrating: we leave nobody behind.

They are getting so big again and buying new clothes every time is so difficult. With Gray Label you will not be bothered by that. Every season they are shining again!

The collection is available online at Gray Label and also in their Amsterdam based store.