Way Series - A Sustainable Alternative

“Unfortunately we are getting used to seeing images of plastic washing up on shores and turning into mountains of trash everywhere in the daily news. With a problem this big, it calls for clever solutions. Because plastic can be more than waste: With the help of specialized technology, we have created the new Way series of textiles made entirely from used plastic bottles. This way, you get incredibly durable textiles while helping clean up the oceans. “ - ferm LIVING -

At ferm LIVING they are turning plastic into a beautiful series of outdoor textiles - the Way series. Rugs, cushions, and mats made from plastic may not initially sound like you get textiles with a soft, lovely touch and feel. But the Way series won’t leave you longing for virgin wool. Not only is it practical, easily cleaned, and suitable for outdoor use, it also feels just as lovely as any other rug that comes your way.

And even if the Way series will only make a small contribution, it is a step in a better direction where trash becomes treasure. You will find the story behind how they do it here - Elvera -